DOVER, Del. - The world's largest retailer of recreational vehicles and the world's fastest one-mile oval have entered into a multi-year agreement that includes entitlement for the upcoming Sept. 21, 2008 NASCAR Sprint Cup Series race at Dover International Speedway, now known as the "Camping World RV 400." The new partnership expands Camping World's increased involvement in NASCAR to include one of the toughest and most unpredictable races in the 10-race championship playoffs.
"Sponsorship of the Camping World RV 400 Sprint Cup race and the year-round partnership with Dover International Speedway compliments our growing NASCAR program," said Marcus Lemonis, chairman and CEO of Camping World. "The Dover fan base includes one of the largest weekend RV communities on the circuit and we are looking forward to helping enhance their weekend camping and racing experience."
"This sponsorship program will assist us in introducing our brand to the outdoor enthusiasts in the area which is important to us as our future plans include opening a permanent Camping World store in close proximity to the Speedway," added Lemonis.
Dover's partnership with Camping World includes the addition of a 6,400 sq. foot store in the newly developed FanZone display area at the Speedway on race weekend. The new store will feature a variety of products and services also offered at over 100 Camping World retail locations across the country.
"Through its extensive involvement in NASCAR, Camping World has become one of the premier companies in the sport today," said Denis McGlynn, president and CEO of Dover Motorsports, Inc. "We're excited about this new partnership and the added benefits it provides race fans at the track on race weekend. Dover is known to be a popular destination for RV travelers on the NASCAR circuit and Camping World will provide convenient access like never before."
NASCAR returns to Dover International Speedway this September for three days of championship-fueled action including the Sept. 21, 2008 "Camping World RV 400" NASCAR Sprint Cup Series race, Sept. 20, 2008 "RoadLoans.com 200" NASCAR Nationwide Series race, and the Sept. 19, 2008 "Sunoco 150" NASCAR Camping World Series race. For more information, or to purchase tickets, call 800-441-RACE or visit DoverSpeedway.com.
