Called “Big Bill,” only partly because of his 6-foot-5 stature, France spearheaded NASCAR from its beginning and directed it to its present status as the world’s largest stock-car racing organization. In 1936, he helped lay out the first beach/road course in Daytona Beach; in the first race on the course he finished fifth. Starting in 1938, he helped promote races on the sands of Daytona Beach. In 1947, France became the driving force behind the establishment of the National Association for Stock Car Auto Racing. NASCAR, it was called, resulting from a famous meeting at the Streamline Hotel on State Road A1A in Daytona Beach – a structure that stands to this day, as a racing landmark.
